West Jefferson, NC



Epic Routes and Waypoints Provided.


Unseen Pass allows you to experience the North Carolina mountains like most haven’t.

Rent a Roxor side-by-side (SXS) in West Jefferson, NC. Hit the road and take an adventure in Ashe County.

Roxors seat up to four people – so bring the family or friends along for the ride 🙂

For those looking for four-wheeling adventures and outdoor activities in the Appalachian mountains, we have designed a unique and original experience for you! You’ll have an outdoor adventure that other ATV or UTV rental companies are unable to offer. 

Explore scenic locations like Pond Mountain, Helton Creek, and the New River. Visit popular destinations like Molly Chomper and Healing Springs. Take in the fresh air and unique sights. Post your pictures on social media. Experience the beauty and share it with the world!

You can now book your rental for anytime on or after April 15th (opening day). Book your Roxor SXS rental for a half day -or- all the way up to a full week!

What’s a Roxor?

Roxors are essentially mini jeeps or classic CJ Jeep look-a-likes. They are considered side-by-sides (SXS) and you’ll see them in many of the popular ATV, UTV, and SXS magazines.

“Roxor is based on the design of the Jeep CJ of the 1960s, and Willys CJ of the 1940s.


A Roxor differs from a Jeep in the following areas:

  • 2.5L, 4-CYL Mahindra turbo diesel engine
  • Solid front and rear axles (Dana 44s)
  • Heavy duty beltless transmission
  • Boxed steel frame
  • Leaf spring suspension

According to Mahindra, “we began making vehicles that were tested to the extreme demands of military use” and they state ” that it’s in our DNA to offer capable, durable vehicles that will out tough and outlast conventional side x sides and unibody trucks.” – Mahindra

Rent a Roxor and take it out with confidence.

Roxors are open-air vehicles that allow you to take in the scenic views unlike that of a car, truck or traditional vehicle.

To get a better idea of what a Mahindra Roxor is as far as look and feel, feel free to check out this video from Dirt Trax TV: “2019 Mahindra ROXOR Walk Around & First Impressions”.

This video mentions Roxors aren’t street legal. At the time the video was made, they weren’t. As of October 4th, 2020 and thanks to North Carolina House Bill 307, S.L.2020-40 – Roxors are now road-legal in NC on roads 55 mph and below. To be clear, Unseen Pass’ Roxors are street legal in accordance to NC law and you can drive them on any public road in Ashe County 🙂

Unseen Pass’ Roxors have been registered and tagged by the NCDMV, so there will be no hassle from law enforcement as long as your obeying the law.

Rental Units

Unseen Pass Mahindra Roxors at New River Brewing
Unseen Pass Mahindra Roxors at New River Brewing

Unseen Pass’ Roxors are all automatic, so you don’t have to worry about shifting gears 🙂

Stock – the Roxor comes with 62 hp with 144 lb of torque. Our units are equipped with stage 2 chips from Diesel Freaks, which nearly double the factory horsepower to that of a more traditional SXS (120 hp). This doesn’t make them overly fast or unsafe.

Fun was already off the charts, but we gave it more peppiness to make the Roxor’s more enjoyable on mountain dirt roads. With that said – we do ask that you obey the law, be respectful in the Town of West Jefferson, and respect the residents of Ashe County (Code of Conduct).

Three Units Available

Currently, Unseen Pass has 3 units available for rent:

  1. White 2020 Mahindra Roxor – $299
  2. White 2020 Mahindra Roxor – $299*
  3. Lifted Grey 2020 Mahindra Roxor – $299*

*The rates above are 24 hr rates; excludes insurance, taxes, and fees. Check out the full rate breakdown on our rentals page. Drivers must be 22 years of age with a valid driver’s license. Vehicles are for on-road use only (dirt roads allowed and suggested via smartphone routes).

Book yours before the units above are unavailable.


You can book a half day rental (6 hrs) all the way up to a rental for a full week. Go explore for days at a time if you’d like!

Unseen Pass Location in West Jefferson NC
Unseen Pass Location in West Jefferson NC

Roxors are the best way to explore the backroads of the NC mountains.

Smart Phone Routes

Use our smartphone routes and phone mount to cut out the guesswork on seeing the best, yet less traveled sights in Ashe County.

You can ride from the parking lot in West Jefferson to dirt roads down on the New River or to the peaks like Pond Mountain in Ashe County. No need to travel to West Virginia or out west – this will give you what you’re seeking.

Each Roxor comes with two smartphone Ram Mounts, which are placed in optimal locations so that you can easily follow scenic routes on your phone while keeping your eyes on the road.

Your phone goes in the mount you see above.

The mount will holds your smart phone securely.

Two Main Routes:

These routes have been vetted thoroughly and will not disappoint.

On our routes, you’ll be able to stop and enjoy places like Pie on the Mountain and Molly Chomper in Lansing, NC.

Here is a photo collage of real places you’ll get to explore on the nature end:

The above images feature some 1000 cc SXS, which are no longer allowed to operate on NC roads (full story). Mahindra Roxors are 2400 cc SXS and are road-legal according to NC law. We’ve modified them so they’ll be just as fun and you’ll smile the entire time.


It’s easy to book your Roxor.

Here are the 4 easy steps:

  1. Book online
  2. Sign e-forms on -or- before arrival (i.e. waiver of liability, etc.)
  3. Check-in on the day of your rental
  4. Receive operational instructions on your Roxor rental

Explore the mountains 🙂

Make memories that will last a lifetime.

Find Us


421 E 2nd Street, West Jefferson, NC 28694



Note: We receive lots of spam calls, so it’s best to text first or leave a voicemail and we will get back to you. Everything you need to know is online as well 🙂

Additional Resources

Here are some additional resources you can have at your fingertips for your visit to West Jefferson and Ashe County NC:

Blog Post

Here are a few of Unseen Pass’ Blog Post you may like:

Also – here’s a link to the sitemap which allows you to view all the pages, blog posts, and resources that Unseen Pass has available.

Social Media

Here’s a list of Unseen Pass’ current social media accounts:

For those looking for 4-wheeling off-road adventures and outdoor activities in the Appalachian Mountains and Western NC, this experience for you!


Here is Unseen Pass’ Flyer:

Feel free to copy the web address (URL) or print.

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